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Guides · Voice · Brand Tuning

Tuning a Brand Voice.

Reference audio selection, prosody calibration, and the brand-tone QA process we run before any voice ships.

Read · 9 min · 5 chapters Audience · Voice Designer · Brand Version · v 4.2.0
01
Chapter 01 · Reference

Pick the right 8 seconds.

The cloning engine performs best on a single, clean, 8-second sample. Long is not better. Studio is not required. What is required: the speaker is talking like they would on a customer call — not a podcast, not a keynote, not a voicemail greeting.

  • Mono, 16 kHz minimum. We resample 48 kHz down; we cannot resample 8 kHz up.
  • No music, no laughter, no second speaker, no echoey rooms.
  • Speaker reads or speaks a sentence with a question and an affirmation. Cadence matters more than content.
02
Chapter 02 · Prosody

Cadence, not pronunciation.

Once cloned, we tune three prosody dials: pace, pitch range, and pause density. The default Pro+ profile sits at +0% pace, ±2 semitones pitch range, and 220ms inter-clause pause. Most brands shift one of those dials, not all three.

Healthcare−5% pace · narrower pitch · longer pauses
Sales outbound+8% pace · wider pitch · shorter pauses
Hospitality0% pace · medium pitch · brand-tone glossary
Public sector−2% pace · narrower pitch · plain-language filter on
03
Chapter 03 · Glossary

A brand glossary.

For every brand we maintain a private glossary — pronunciations of company terms, partner names, product SKUs. This is the difference between "Voov-itee" and "VoIP" being said correctly the first time and the fortieth.

Practitioner tip

Don't try to glossarise everything. Start with the ten terms a misreading of which would embarrass you. Add the next ten only when you hear a problem in QA.

04
Chapter 04 · QA Panel

A human listening panel.

Before any new voice ships, a panel of three internal humans listens to ten generated calls in random order, against three baseline references. If the clone fails to be picked correctly at least 7/10 times, it does not ship; we re-record.

05
Chapter 05 · Drift

Voice drift over time.

Synthesis drifts. Engines update; what sounded right on Monday can sound flatter on Friday. We re-audit every cloned voice quarterly against the original reference and the QA panel. Drift correction usually means a 20-minute prosody tweak; rarely a re-clone.

A voice is not a static asset. It's a live system. Treat it like one.
Questions · Answered

Frequently Asked.

Yes — you choose the voice, tone and persona, and tune pacing, phrasing and pronunciation of names and terms, so every call sounds consistently on-brand.
Yes — custom pronunciation rules ensure brand, product and local names are spoken correctly every time.
Native-quality neural voices with sub-second responses and natural intonation — most callers can’t tell, and you can disclose it’s an AI where required.
Ready when you are

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